Market Prioritisation based
on the fact-based analysis

Market prioritization is a fundamental step in the export strategy. At Explore Markets, our mission is to assist clients in building a thorough understanding of potential export markets. We empower them to make informed decisions, prioritizing markets that resonate with their strategic objectives and present the greatest potential for success.

Our Market Prioritisation Analysis. How it works?

We are strong advocates of selecting and prioritizing your markets wisely, encouraging you to prioritize your efforts based on data rather than gut instinct. By identifying the most attractive markets for your products and services, you can allocate your time and resources effectively, setting you up to win on the markets where you’re playing.

Market prioritization framework

When we prioritize markets, we look at them from two perspectives – market attractiveness and how easy it is to capture the market. The most promising markets are those that present a high attractiveness while being relatively easy to enter. The process to carry out a Market Prioritization Analysis consists of several key steps:

  • Pre-selecting Markets

  • Selecting Evaluation Criteria

  • Finding Reliable Data

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  • Analyzing the Data

  • Weighting the Data and Results

  • Drawing Conclusions

Select next market

By a fact based analysis of new potential markets, you can determine which markets offer the greatest potential for your product or service. This allows you to focus your efforts on markets that are more likely to yield positive results.
Market Prioritisation Image Services Explore Markets
Market Prioritisation Image Services Explore Markets

Allocate resources on existing markets

Markets constantly change, so also those markets where you are currently present. International business requires significant investment in terms of time, money, and resources. By prioritizing existing markets based on data, you can allocate your resources strategically, ensuring that you focus on markets with the highest potential for success.

Continuous performance monitoring

Use a market prioritization analysis framework in your performance management.  Evaluate current position on international markets by looking at your performance vs the market potential. This will help you to identify high performing markets as well as gaps to target performance.

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